22 Feb 2019

Observations from this year’s IIeX Europe in Amsterdam

The discover.ai team have just got back from a great couple of days in Amsterdam at the IIeX Europe conference. It’s a little different from other market research industry conferences and focused at the most innovative/tech end of the sector, show-casing some interesting new start-ups and research approaches.

Read More
13 Feb 2019

Why psychology beats forecasting, every time!

“We thought that as our tornado forecasting got better, we would save more lives. We didn’t. We knew more than ever about tornadoes, but nothing about how the American people responded to tornado warnings.”

Read More
31 Jan 2019

Can A.I. understand literature?

The nice thing about working at an AI company is that sometimes we get to see cool tech-related stuff that is only tangentially related to my day-to-day. It’s even better when this turns out to be stuff that legitimises my degree in English Literature – not exactly famous for being the most vocational of subjects to study.

Read More
16 Jan 2019

Why Gillette is like Spiderman

For me, there is one moment in Gillette’s new ad, which dropped yesterday to tumultuous controversy, that summarises why it is so culturally important. That defining moment comes about a minute in.

Read More
20 Dec 2018

Who would have guessed; AI can be fun…

One of the great things about working for an AI start-up is that it’s always a solid conversation starter at parties. Everyone has some idea of how AI is revolutionising their industry; everyone has some idea of what they think it actually does.

Read More