Accelerate discovery of new thinking and ideas for a more agile approach to exploratory insight

Discover.ai is a platform and service that accelerates the discovery phase of brand growth projects. Run in-depth qualitative analysis of online sources, internal documents and research transcripts to discover rich nuggets of insight that fuel winning brand strategies, innovation and activation.

icon-1

Smart

AI that accelerates human expertise

icon-2

Stretchy

Discover rich insights across diverse sources

icon-3

Inspiring

250+ projects completed in 30+ markets

icon-4

Agile

Fast & low cost ... full service or SaaS

Used by global brands and agencies…

discover.ai-pepsico-logo
discover.ai-unilever-logo
discover.ai-colgate-logo
discover.ai-reckitt-logo
discover.ai-abinbev-logo

... for a wide range of brand challenges

Trend

Discovery

e.g... What are the emerging and exciting trends in leisure travel experiences that will shape the world in the next 5+ years?

Needstates

Discovery

e.g... What are the key Needstates within emerging narratives of healthy living?

Equity

Discovery

e.g... What are the key stories that surround our brand and how people use it and talk about it in their day to day lives?

Problem

Discovery

e.g... what are the skin problems and issues that people experience and talk about and what could that mean for growth opportunities?

Insight

Discovery

e.g... What are the exciting emerging opportunities within the broad area of health & wellness for products containing CBD (from hemp)?

Archetypes

Discovery

e.g... What masculine archetypes exist within health & wellbeing that can inspire male grooming brand propositions?

Purpose

Discovery

e.g... What are the key emergent and exciting opportunities arising from initiatives to tackle childhood obesity ?

Innovation

Discovery

e.g... What can we learn from the broader worlds of food, wellbeing, desserts, baking and treats to help inspire a long-term innovation strategy?

Market

Discovery

e.g... What can we learn about “gut health” in Russia that can help us find a local expression for a 'feeling good from the inside' proposition?

Audience

Discovery

e.g... What are the life strategies, struggles and forms of entertainment in low income communities in the UK?

Positioning

Discovery

e.g... What are the key emerging themes around the emotion of ‘optimism’ that could help us identify compelling distinctive positioning territory for our brand?

Comms

Discovery

e.g... What does 'Japanese modernity' mean around the world, and how can we use this insight to better connect with our consumers?

img-9

GLOBAL INSIGHT SERVICE

Our team of experienced strategists have run 250+ Discover.ai agile insight projects in 30+ countries for some of the world’s largest brands

img-10

SELF-SERVICE SOFTWARE PLATFORM

Our software platform accelerates human expertise to transform how agencies and brands discover insights and opportunities on a global scale

Driven by a unique model of opportunity

accelerate

Accelerate is our model of the human drivers of opportunity

The fundamental insights into human nature that help us understand how new products, experiences, trends and technologies can be made relevant to the lives of everyday people and so accelerate growth

It was created by analysing hundreds of opportunity springboards made up of thousands of source ‘quotes’

We use this framework both as a lens of analysis to quickly access content based on the underlying driver, and to map back springboards from a project to place them in their broader consumer context

accelerate-img

Created by brand people, for brand people

JW1-1
Jonathan Williams

Founder

LinkedIn
SW
Sophie Wright

Director

LinkedIn
MC
Marc Cohen

Director

LinkedIn
JWa
John Wakefield

Head of Technology

LinkedIn