How can our brands talk naturals differently?
What does saving time mean to people?
What are the key insights into African American culture in the US?
What’s the future of sustainable packaging?
How can we re-invent adventure for kids?
What are people’s attitudes to sweat?
What does a world without gender stereotypes look like?
What are the key naturalness trends in China?
Where are the opportunities in hydration?
What's the future of Muslim beauty?
How can we tap into a broader Mediterranean culture?
How can we play a greater role in Scratch cooking?
What does care mean in India?
What could influence the future of soft-drinks?
What are the emotions of skin care usage?
Discover.ai is an AI driven tool that accelerates the reading process, making it quicker and easier for experts to discover new thinking and ideas, extracting value from multiple text and image based sources across markets and languages. Sources include internal documents, brand websites, influencer and expert blogs, online magazine articles, forums, communities, technical articles, social media, and more.
QUESTIONS: We help answer the intractable questions that are at the heart of brand growth challenges
EXPERTISE: Machine Learning tools accelerate human expertise not automate or replace it
SOURCES: We sample rich, diverse sources that bring the insight and inspiration needed to stretch thinking
DISCOVERY: AI helps us to make the unexpected connections and creative leaps that uncover new opportunities
SPRINGBOARDS: Each springboard we create is a new way of thinking, an opportunity for growth and the start-point for ideation
25+ years in the insight and brand strategy industry as a consultant, company director, and entrepreneur.
23 years brand building experience gained client-side, as an agency director and working as an independent.
Qual researcher with a passion for people, trends and culture having studied anthropology at Oxford University and UCL.
A data scientist and owner of Robosoup, a London based machine learning consultancy specialising in prediction algorithms and multimedia classification.
30+ years in advertising, strategy and brand agencies working with clients and teams around the world to drive growth as Business Development and Managing Director.
Semiotician and qual researcher, currently augmenting her professional love of cultural insight with a Cultural and Critical Studies MA at Birkbeck.
Discover.ai Energy is a quant validation of the discover.ai springboards using survey research
This gives you a heat map that tells you which opportunities have energy with your target consumer.
Discover.ai Live is a video/multimedia version of your Springboards in a desk top app
This gives you a high impact way of introducing your springboards to larger audiences in presentations and workshops.
Discover.ai Signals is an image analysis process based on the same discover.ai analytics tool
This gives you a 10-15 expert created visual codes chosen from a wide range of visual stimulus sampled from diverse and stretchy sources.