Introducing OPEN. Your go-to reading tool for joyful qualitative data analysis.
Why is OPEN special?
Multiple sources: A single online environment to bring in and analyse your own internal data sets – such as transcripts, surveys and social media data – AND seek out new insights via our built in search function
Powerful AI: OPEN uses our bespoke or proprietary AI designed specifically to aid insight generation, trained by our strategists across a 1000 projects
Refined search capability: Search by sentiment, keywords, topics and themes - all supported by high levels of customisation and control. Helping you surface, access and export the most relevant insights for your projects
Human drivers: Access Accelerate, our model of the fundamental emotional needs that drive behaviour. Shining a light on the patterns of diverse human needs represented in your data
Translation included: A dream for researchers working with data in multiple languages. OPEN can translate over 70 languages to English, while still maintaining the ability to toggle back to the original source language
Fast: OPEN enables you to work with unprecedented scope and reach, in a fraction of the time that desk research takes
How does OPEN work?
OPEN is your self service, 100% access platform that allows you to read and analyse the following:
Desk Research – Upload and analyse internal documents AND search for articles via our online search tool
Transcripts - Upload and analyse full qualitative transcripts with or without moderator text
Survey Data -Analyse your open ends data from surveys and filter on variables
Social Media -Filter through large social media data files and surface insightful quotes