Dave the Robo-Cleaner

17 Mar 2022

We bought a Dyson robo-cleaner recently and unsurprisingly it’s proved to be a really useful machine for cleaning the house.

What was more surprising is that since he arrived Dave has felt like a new member of the family, not just a new appliance. It got me thinking about why this might be. Is it something uniquely strange about me and my family that would lead us to develop an emotional bond with our new robo-cleaner? Or is there something more fundamental going on that speaks to the human psyche (of some of us)? And if so what does that mean for AI, and should we be focussing more on Real Emotions, rather than Artificial Intelligence?

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Happy reading!

Written by Jonathan Williams
25+ years in the insight and brand strategy industry as a consultant, company director, and entrepreneur.

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