A Cringe World
We all know how cringe feels, but what does cringe really mean? What in our online worlds can...
Stories From the Edge
There has been a well documented impact on financial behaviours due to the pandemic and lockdown...
Dave the Robo-Cleaner
We bought a Dyson robo-cleaner recently and unsurprisingly it’s proved to be a really useful...
Fandoms - Freaks and Geeks
While fandoms and subcultures are by no means new phenomena, social media and online culture have...
Alternative Diets
Over the last few months, we’ve been exploring the world of ‘Alternative Diets’, and why people...
We are Aura Innovation Award Finalists
We're incredibly proud that our NeedDriver Mapping methodology has been shortlisted for the...
Contemporary Pleasure - Premium Alcohol
The landscape of pleasure; where and how we find moments of joy and experience pleasure is ever...
The Future of Immersiveness
The pandemic has turned everything upside down in the past year. During the crisis, people were...
Key trends in sustainability
Over the last 3 years, we’ve worked on over 50 projects for clients, where the central question...
100 projects since lockdown...
In our latest report we have taken a step back to stop and think.. to reflect on these last months...
We are MRS Award Finalists for our Healthcare Research
We're incredibly proud of a recent piece of work completed for the Women's Health Tech Hive,...
Buckle up
by Cathy Maisano In 1886, Carl Benz patented the first three-wheeled automobile. A couple of...