our team

Meet our team

Machine learning technology underpins our service. But our work is also powered by smart human beings.

Here’s your chance to meet them.

Sophie Wright
Having worked both as agency director and an independent for 23 years, Sophie has a wealth of valuable brand-building experience to share. Whatever the task, she likes to dig deeper.

Hannah Marcus
With a background in semiotics and a newly-acquired MA in Cultural Studies, Hannah is almost too excited by overlaps in technology and feminism. Her hobbies include ballroom dancing and talking about her period.

Alice Mathews
Following her extensive anthropology studies at UCL and Oxford University, Alice works as a Qual Researcher with a passion for people, trends and culture. Tenacious is her middle name.

Hannah Nutley
Beyond her role as acclaimed Insight specialist, strategist and mentor, Hannah has a penchant for re-learning French and practising her piano scales.

Foivos Dousos
Armed with a PhD in Digital Marketing and Media, Foivos is a dynamic Strategist with a real curiosity about people and what makes them tick. Ask him about his love of cultural analysis. He’d like that.

Sophie Henson
Yes it’s true, Sophie is a highly skilled and resourceful Strategist. But there’s so much more to her: A background in semiotics & design, and Masters in Psychology, she’s also a food fanatic, global traveller and dog devotee.

Jonathan Williams
Our founder, Jonathan, has 25+ years in the insight and brand strategy industry as a consultant, company director, and entrepreneur.

Bruna Araujo
Having lived in various countries, Bruna loves different cultures and languages. She is great at finding new brands and websites and gets interesting cultural insights to enrich the projects.

Rose Crabb
A former Director at TNS, Rose is an experienced Qualitative Researcher. Inspired by brand storytelling, archetypes and the unconscious needs of consumers. She can spot compelling insights with her eyes shut.

Marc Cohen
Marc has worked in technology-driven insight businesses for 20 years, and has sold several successful businesses along the way.

Tarek Chaudhury
Before delving into the world of insight, Tarek worked in music broadcast and journalism, presenting radio shows and writing for magazine publications.

Ferdie Simon
Ferdie is a former brand copywriter and strategist with a thirst for culture in all shapes and forms.

James Cudd
With 20 years in insights, product design and innovation, James enjoys talking to brands about everything we offer. He’s also in the process of launching the UK’s first luxury cat brand.

Nicole Ettinger
Moving on from an MA in cultural and critical theory, Nicole almost can’t help but link everything back to culture. Admittedly, she’s got a near compulsive need to place categories and trends under a magnifying glass.

John Cranstone
Formerly a Software Engineer in the Aerospace industry, John looks after all things Platform & SaaS.

Kelly Sutherland
You’re most likely to find Kelly spending her spare time outside either by the sea, up a mountain, running or taking long leisurely walks with her dog

Patrizia Lee
Patrizia oversees our sourcing strategy, making sure we have the most diverse and stretchy sources from across the world. Guess what? Prior to the world of insight, she worked in Biomedical research with a passion for learning languages.

Aisha Al-Abdallah
Aisha’s bouts of living abroad and eclectic upbringing has made her (for better or worse) a life-long anthropologist, inspired by how people make culture and vice versa.

Mark Rae
With a background in branding and comms, Mark has worked with some of the world’s leading brands and businesses. He has lived in Hong Kong, the Middle East and Italy and loves the excitement of discovering new and interesting places.

Jonny Hills
Jonny has worked in international marketing and operational roles for over 20 years throughout the world, more recently for start-up and entrepreneurial businesses, and is never happier than when in the mountains, in the water or eating well.

Lucy Freeman
Lucy is an experienced marketer, with a knack for detail and creative flair.


Join our team!


Regardless of your experience, if you're beady-eyed and bendy-brained, we'd love to hear from you. 

Get in touch by emailing us at careers@discover.ai

Or take a look at our current opportunities by clicking here.