The Future of Immersiveness

27 Apr 2021

 

The pandemic has turned everything upside down in the past year. During the crisis, people were forced to stay indoors and do their office work from their own homes, which gave rise to a new era for immersive technologies. 

The cutting-edge tech of VR headsets has given a new dimension of immediacy to digital entertainment, but there is a much broader cultural relevance to what it means to be immersed in an activity; experiences that don’t depend on high-end gear, and forms of immersion that are not just about gaming. 

At Discover.ai we used our platform to dig deeper into the future of immersiveness. We gathered together 100+ online sources, where real people were discussing the different ways in which they were entertaining and immersing themselves everyday, and used our bespoke machine learning platform to qualitatively navigate large amounts of data.

We mixed a vast range of sources to look beyond technology and explore how different types of immersion can create new ways of being and experiencing; whether that’s how we handle challenging situations, learn new things, or entertain ourselves.

In this new report we identify four key themes that describe an aspect of the cultural relevance of immersiveness.

  • Playful SolosImmersiveness is about a space where individuals can achieve true creativity, facilitated by technological tools but also the headspace of feeling totally submerged and focused on your creative environment 
  • Collaborative CreationsImmersion within virtual spaces affords plentiful opportunities for creative sandbox play and the formation of meaningful social bonds.
  • Shared Spaces and 'Scapes - Immersive tech offers new avenues for connection with others, transporting us mentally to other times and places. By sharing meaningful moments, experiences can be stretched, translated and adapted in order to come together with others, wherever they are.
  • Total ImmersionSitting back and becoming immersed in content as both an active and a passive experience: satisfying the needs of traditional entertainment, education as well as a more meditative, cathartic urge

The full report dives into each of these four areas in more detail, identifying surprising or interesting sub-themes each representing a different aspect of immersiveness. It also features a foreword by Catherine Allen, the CEO of Limina Immersive, a leading voice in the field who explains the inspiration for this project.

Click here to read the report in full. Happy reading!

 

Written by Hannah Marcus & Helen Vicary

More from our blog

The Future of Immersiveness

  The pandemic has turned everything upside down in the past year. During the crisis, people were...

Key trends in sustainability

  Over the last 3 years, we’ve worked on over 50 projects for clients, where the central question...

100 projects since lockdown...

In our latest report we have taken a step back to stop and think.. to reflect on these last months...

We are MRS Award Finalists for our Healthcare Research

We're incredibly proud of a recent piece of work completed for the Women's Health Tech Hive,...

Buckle up

by Cathy Maisano   In 1886, Carl Benz patented the first three-wheeled automobile. A couple of...

Making the invisible visible

As we begin to emerge from the shielding of locked-down homes, there are inevitably questions of...

How our homes are being physically & emotionally re evaluated under the shadow of COVID-19

What lockdown could mean for our lives at home, during C 19, and beyond… In many ways, our homes...

Essential Reading

Written by Nikki Crumpton, Chief Strategy Officer at BeenThereDoneThat   There’s a lot of talk...

How COVID is transforming our relationships with media (and each other)

As the weeks have stretched into one another, and many countries reach different stages in their...

Enjoyment in lockdown (and beyond)

When we look back on this period of social, economic and lifestyle disturbance what will be most...

Working with Drive Forward charity

Why it’s so important to keep supporting charities in a pandemic by Hannah Marcus At Discover.ai,...

How important is your image when nobody is looking?

What social distancing could mean for style, beauty and personal care rituals during C-19 and...