Want to accelerate your quest for fresh thinking and ideas? Great!

Our talented strategists are here to shape your questions and reveal insightful, inspiring answers. We’ve already helped some of the world’s largest brands run more than 400 insights projects in over 30 countries.

Are you ready to go?

Some of the brands we have worked with

Areas we've researched

Case Studies

Simplicity

The question

What are the exciting trends happening in the area we defined as ‘Simplicity’? For example, how are we making life less complicated and decisions less taxing?

Example sources

Art and aesthetic blogs, magazines and forums
Lifestyle blogs, magazines and forums
Minimalism and de-clutter content
Life hack, productivity and organisation content
Design blogs, magazine and forums

The result

Fifteen springboards that inspired a larger insight programme. Together we stretched the team’s thinking on how to talk about simplicity in new spaces.

Healthy Living

The question

What are the meaningful areas and human drivers around the topic of healthy living?

Example sources

Blogs and forums on Health and wellness
Family life blogs
Online health and wellness magazines
Nutrition blogs
Social media searches

The result

We crafted twenty-five springboards, which we grouped into nine need states. Each one showed how consumers were responding to healthy living concepts.

Tackling childhood obesity

The question

What key opportunities are coming out of initiatives to tackle childhood obesity and other diet-related problems?

Example sources

Family food and wellness
Mindful eating blogs
Nutrition for kids and families
Obesity and diet health
Obesity initiatives and campaigns

The result

Sixteen inspiring springboards. Four thought-provoking territories. And a delighted client with a deeper understanding of childhood obesity.

Optimism

The question

What are the important meaningful opportunities emerging around the emotion of ‘optimism’, specifically in the world of food and drink?

Example sources

Emergent drinks, food and refreshment brands
Fashion, beauty and health blogs
Fragrance and beauty brands that express optimism
Mental health and wellbeing blogs
Positive wellbeing brands

The result

Sixteen springboards that kick-started a broader insights exploration. This helped our client pinpoint a range of positioning territories for their brand.

Meet our team

Machine learning technology underpins our service. But our work is also powered by these smart human beings. Our strategists have a whole host of experience in insight, brand strategy, innovation, cultural analysis, semiotics - and more. Here’s your chance to meet them.

Sophie Wright
Having worked both as agency director and an independent for 23 years, Sophie has a wealth of valuable brand-building experience to share. Whatever the task, she likes to dig deeper.

Hannah Marcus
With a background in semiotics and a newly-acquired MA in Cultural Studies, Hannah is almost too excited by overlaps in technology and feminism. Her hobbies include ballroom dancing and talking about her period.

Alice Mathews
Following her extensive anthropology studies at UCL and Oxford University, Alice works as a Qual Researcher with a passion for people, trends and culture. Tenacious is her middle name.

Hannah Nutley
Beyond her role as acclaimed Insight specialist, strategist and mentor, Hannah has a penchant for re-learning French and practising her piano scales.

Foivos Dousos
Armed with a PhD in Digital Marketing and Media, Foivos is a dynamic Strategist with a real curiosity about people and what makes them tick. Ask him about his love of cultural analysis. He’d like that.

Sophie Henson
Yes it’s true, Sophie is a skilled and resourceful Research Analyst. But there’s so much more to her: food fanatic, global traveller and dedicated dog devotee.

Rose Crabb
A former Director at TNS, Rose is an experienced Qualitative Researcher. Inspired by brand storytelling, archetypes and the unconscious needs of consumers. She can spot compelling insights with her eyes shut.

Tarek Chaudhury
Before delving into the world of insight, Tarek worked in music broadcast and journalism, presenting radio shows and writing for magazine publications.

Ferdie Simon
Ferdie is a former brand copywriter and strategist with a thirst for culture in all shapes and forms.

How our service works

By speeding up the discovery process, our service makes it easier to kickstart your creative thinking.

Internal documents, brand websites, expert blogs, online magazines, communities, forums, social media, technical articles – we scour it all.

This means you can innovate faster and find inspiration in a fraction of the time. Here’s how it works:

+Ask a question↓

+Let the research begin↓

+Exploring far and wide↓

+Joining the dots↓

+Your springboards↓

Global Coverage

When we say we search far and wide, we mean it. We join up with local language specialists to source the right websites, then use auto-translation to help us dig for insights across global markets.

Languages covered:

Afrikaans
Arabic
Bangla
Bosnian (Latin)
Cantonese (Traditional)
Catalan
Chinese Simplified
Chinese Traditional
Croatian
Czech
Danish
Dutch
English
Filipino
Finnish
French
German
Greek
Hebrew
Hindi
Hungarian
Indonesian
Italian
Japanese
Korean
Malay
Norwegian
Persian
Polish
Portuguese
Russian
Spanish
Swedish
Thai
Turkish
Urdu
Vietnamese

Want to accelerate your quest for fresh thinking and ideas? Great!

Some of the brands we have worked with

Areas we've researched

Case Studies

Simplicity

Healthy Living

Tackling childhood obesity

Optimism

Meet our team

How our service works

Global Coverage

Our projects are typically delivered in eight working days and start from £6k + £2k per additional market.