Want to accelerate your quest for fresh thinking and ideas? Great!

Our talented strategists are here to shape your questions and reveal insightful, inspiring answers. We’ve already helped some of the world’s largest brands run more than 400 insights projects in over 30 countries.

Are you ready to go?

thin rip

Some of the brands we have worked with

sony music
hellmanns (1)
mondelez (1)
asahi (1)
kraftheinz (1)

Areas we've researched

Meet our team

Machine learning technology underpins our service. But our work is also powered by these smart human beings. Our strategists have a whole host of experience in insight, brand strategy, innovation, cultural analysis, semiotics - and more. Here’s your chance to meet them.

Sophie Wright
Having worked both as agency director and an independent for 23 years, Sophie has a wealth of valuable brand-building experience to share. Whatever the task, she likes to dig deeper.

Hannah Marcus
With a background in semiotics and a newly-acquired MA in Cultural Studies, Hannah is almost too excited by overlaps in technology and feminism. Her hobbies include ballroom dancing and talking about her period.

Alice Mathews
Following her extensive anthropology studies at UCL and Oxford University, Alice works as a Qual Researcher with a passion for people, trends and culture. Tenacious is her middle name.

Hannah Nutley
Beyond her role as acclaimed Insight specialist, strategist and mentor, Hannah has a penchant for re-learning French and practising her piano scales.

Foivos Dousos
Armed with a PhD in Digital Marketing and Media, Foivos is a dynamic Strategist with a real curiosity about people and what makes them tick. Ask him about his love of cultural analysis. He’d like that.

Sophie Henson
Yes it’s true, Sophie is a skilled and resourceful Research Analyst. But there’s so much more to her: food fanatic, global traveller and dedicated dog devotee.

Rose Crabb
A former Director at TNS, Rose is an experienced Qualitative Researcher. Inspired by brand storytelling, archetypes and the unconscious needs of consumers. She can spot compelling insights with her eyes shut.

Tarek Chaudhury
Before delving into the world of insight, Tarek worked in music broadcast and journalism, presenting radio shows and writing for magazine publications.

Ferdie Simon
Ferdie is a former brand copywriter and strategist with a thirst for culture in all shapes and forms.

How our service works

By speeding up the discovery process, our service makes it easier to kickstart your creative thinking.

Internal documents, brand websites, expert blogs, online magazines, communities, forums, social media, technical articles – we scour it all.

This means you can innovate faster and find inspiration in a fraction of the time. Here’s how it works:

+Ask a question

+Let the research begin

+Exploring far and wide

+Joining the dots

+Your springboards

Global Coverage

When we say we search far and wide, we mean it. We join up with local language specialists  to source the right websites, then use  auto-translation to help us dig for insights across global markets.


Languages covered:

  • Afrikaans
  • Arabic
  • Bangla
  • Bosnian (Latin)
  • Cantonese (Traditional)
  • Catalan
  • Chinese Simplified
  • Chinese Traditional
  • Croatian
  • Czech
  • Danish
  • Dutch
  • English
  • Filipino
  • Finnish
  • French
  • German
  • Greek
  • Hebrew
  • Hindi
  • Hungarian
  • Indonesian
  • Italian
  • Japanese
  • Korean
  • Malay
  • Norwegian
  • Persian
  • Polish
  • Portuguese
  • Russian
  • Spanish
  • Swedish
  • Thai
  • Turkish
  • Urdu
  • Vietnamese

Our projects are typically delivered in eight working days and start from £6k + £2k per additional market.