Global Insight Service

Our team of experienced strategists have run 250+ agile insight projects in 30+ countries for some of the world’s largest brands and their agencies

Some of the brands we have worked with


Areas we have researched

Our team

Our strategists have years of experience in insight, brand strategy, innovation, cultural analysis and semiotics and have run across a wide range of brands, industries and markets. Meet a few of them...

Sophie Wright
23 years brand building experience gained client-side, as an agency director and working as an independent.

Hannah Marcus
Semiotician and qual researcher, currently augmenting her professional love of cultural insight with a Cultural and Critical Studies MA at Birkbeck.

Alice Mathews
Qual researcher with a passion for people, trends and culture having studied anthropology at Oxford University and UCL.

Hannah Nutley
Insight specialist and strategist, introvert and mentor, attempting to re-learn French and the piano.

Foivos Dousos
Strategist with a background in psychology and a passion for cultural analysis. PhD in Digital Media and Marketing.

Sophie Henson
Cultural analyst, illustrator, food-fanatic, world traveller, dog enthusiast.

Rose Crabb
Experienced qualitative researcher, former Director at TNS and independent.

How it works is an AI driven tool that accelerates the reading process, making it quicker and easier for experts to discover new thinking and ideas, extracting value from multiple text and image based sources across markets and languages. Sources include internal documents, brand websites, influencer and expert blogs, online magazine articles, forums, communities, technical articles, social media, and more.






Global Coverage

We work with our network of local specialists to source relevant websites, and then use auto-translation to centralise analysis in English and make international insight more agile.


Languages covered:

  • Afrikaans
  • Arabic
  • Bangla
  • Bosnian (Latin)
  • Cantonese (Traditional)
  • Catalan
  • Chinese Simplified
  • Chinese Traditional
  • Croatian
  • Czech
  • Danish
  • Dutch
  • English
  • Filipino
  • Finnish
  • French
  • German
  • Greek
  • Hebrew
  • Hindi
  • Hungarian
  • Indonesian
  • Italian
  • Japanese
  • Korean
  • Malay
  • Norwegian
  • Persian
  • Polish
  • Portuguese
  • Russian
  • Spanish
  • Swedish
  • Thai
  • Turkish
  • Urdu
  • Vietnamese projects are typically delivered in 8 working days, starting from £6k