discover.ai Blog

Each week we’re sharing one of the 16 fundamental drivers of opportunity in our Accelerate model.

Each week we’re sharing one of the 16 fundamental drivers of opportunity in our Accelerate model.

This week… Stronger RELATIONSHIPS

Each week we’re sharing one of the 16 fundamental drivers of opportunity in our Accelerate model.

This week… A sense of ENGAGEMENT

Each week we’re sharing one of the 16 fundamental drivers of opportunity in our Accelerate model.

Each week we’re sharing one of the 16 fundamental drivers of opportunity in our Accelerate model.

Since we launched Discover.ai less than 2 years ago we’ve run over 180 projects in 30+ markets across a range of global brands, categories and challenges.  This wealth of knowledge has helped us create a model of the 16 fundamental human drivers of opportunity… the spaces where brands need to play to differentiate and drive growth.  We call this model accelerate.

"Where are the growth opportunities?". It's the one question that lies at the heart of any insight, strategy, innovation or communications brief.

We believe there’s a gap between what people in the Insight industry need and want to know about AI and what’s out there and easily accessible - it's hard to find the kind of simple and practical help that you need to navigate the choice of AI innovations, and how they might help your business.

Human bias is often framed as a negative in research and analysis, something that AI can help eliminate. But should we see bias as something to be vilified? As an insight profession we can remain objective in the face of our client’s business objectives, but still seek to embrace ‘good’ bias that helps them make better decisions, whilst still minimising ‘bad’ bias.

The discover.ai team have just got back from a great couple of days in Amsterdam at the IIeX Europe conference. It’s a little different from other market research industry conferences and focused at the most innovative/tech end of the sector, show-casing some interesting new start-ups and research approaches.