1 Aug 2019

The Human Drivers of Opportunity …. RESPONSIBILITY

Each week we’re sharing one of the 16 fundamental drivers of opportunity in our Accelerate model.

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26 Jul 2019

The Human Drivers of Opportunity …. RELATIONSHIPS

Each week we’re sharing one of the 16 fundamental drivers of opportunity in our Accelerate model.

This week… Stronger RELATIONSHIPS

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19 Jul 2019

The Human Drivers of Opportunity …. ENGAGEMENT

Each week we’re sharing one of the 16 fundamental drivers of opportunity in our Accelerate model.

 

This week… A sense of ENGAGEMENT

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8 Jul 2019

The Human Drivers of Opportunity …. EMOTION

Each week we’re sharing one of the 16 fundamental drivers of opportunity in our Accelerate model.

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1 Jul 2019

The Human Drivers of Opportunity …. EXPERIENCES

Each week we’re sharing one of the 16 fundamental drivers of opportunity in our Accelerate model.

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24 Jun 2019

The Human Drivers of Opportunity …. CREATIVITY

Since we launched Discover.ai less than 2 years ago we’ve run over 180 projects in 30+ markets across a range of global brands, categories and challenges.  This wealth of knowledge has helped us create a model of the 16 fundamental human drivers of opportunity… the spaces where brands need to play to differentiate and drive growth.  We call this model accelerate.

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4 Jun 2019

The DNA of Opportunity

"Where are the growth opportunities?". It's the one question that lies at the heart of any insight, strategy, innovation or communications brief.

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9 Apr 2019

The basics of AI for Insight professionals

We believe there’s a gap between what people in the Insight industry need and want to know about AI and what’s out there and easily accessible - it's hard to find the kind of simple and practical help that you need to navigate the choice of AI innovations, and how they might help your business.

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28 Feb 2019

Why we should embrace bias.

Human bias is often framed as a negative in research and analysis, something that AI can help eliminate. But should we see bias as something to be vilified? As an insight profession we can remain objective in the face of our client’s business objectives, but still seek to embrace ‘good’ bias that helps them make better decisions, whilst still minimising ‘bad’ bias.

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22 Feb 2019

Observations from this year’s IIeX Europe in Amsterdam

The discover.ai team have just got back from a great couple of days in Amsterdam at the IIeX Europe conference. It’s a little different from other market research industry conferences and focused at the most innovative/tech end of the sector, show-casing some interesting new start-ups and research approaches.

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