Alternative Diets

1 Jul 2021

Over the last few months, we’ve been exploring the world of ‘Alternative Diets’, and why people change their eating habits. 

In this paper, we explain our NeedDriver Mapping methodology and explore six segment solutions, which describe the needs and motivations underlying the alternative diet space. 

These are:

  1. Innovative experiences that bring people together
  2. Unlocking intrinsic nutritional benefits
  3. Engaging with more natural lifestyles
  4. Keeping your body (and mind) strong and healthy
  5. Making tough dietary needs simple and enjoyable
  6. Discovering and enjoying great food

We also use these segments to illustrate the rich and diverse ways that brands can connect in the space.

To download the report click here.

Happy reading!

Written by Jonathan Williams
25+ years in the insight and brand strategy industry as a consultant, company director, and entrepreneur.

More from our blog

Synthetic Media

The Death of Real: the Present and Future of Synthetic Media Synthetic media is rapidly...

Project Sick Note

We've explored online conversational themes about sickness absence from work Following the Prime...

Visions of the Future

To create and shape the positive future we want, we need to be able to imagine it first. And then...

A Cringe World

We all know how cringe feels, but what does cringe really mean? What in our online worlds can make...

Stories From the Edge

There has been a well documented impact on financial behaviours due to the pandemic and lockdown...

Dave the Robo-Cleaner

We bought a Dyson robo-cleaner recently and unsurprisingly it’s proved to be a really useful...

Fandoms - Freaks and Geeks

While fandoms and subcultures are by no means new phenomena, social media and online culture have...

Alternative Diets

Over the last few months, we’ve been exploring the world of ‘Alternative Diets’, and why people...

The Future of Immersiveness

The pandemic has turned everything upside down in the past year. During the crisis, people were...

Key trends in sustainability

Over the last 3 years, we’ve worked on over 50 projects for clients, where the central question has...

Buckle up

by Cathy Maisano In 1886, Carl Benz patented the first three-wheeled automobile. A couple of years...

Making the invisible visible

As we begin to emerge from the shielding of locked-down homes, there are inevitably questions of...