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From AI to human drivers and style trends to Spiderman – our blogs offer a colourful perspective on the world around us.

Delve into some of our latest articles. You never know what you might discover.

24 Jun 2019

The Human Drivers of Opportunity …. CREATIVITY

Since we launched Discover.ai less than 2 years ago we’ve run over 180 projects in 30+ markets...
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4 Jun 2019

The DNA of Opportunity

"Where are the growth opportunities?". It's the one question that lies at the heart of any insight,...
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9 Apr 2019

The basics of AI for Insight professionals

We believe there’s a gap between what people in the Insight industry need and want to know about AI...
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28 Feb 2019

Why we should embrace bias.

Human bias is often framed as a negative in research and analysis, something that AI can help...
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22 Feb 2019

Observations from this year’s IIeX Europe in Amsterdam

The discover.ai team have just got back from a great couple of days in Amsterdam at the IIeX Europe...
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13 Feb 2019

Why psychology beats forecasting, every time!

“We thought that as our tornado forecasting got better, we would save more lives. We didn’t. We...
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31 Jan 2019

Can A.I. understand literature?

The nice thing about working at an AI company is that sometimes we get to see cool tech-related...
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16 Jan 2019

Why Gillette is like Spiderman

For me, there is one moment in Gillette’s new ad, which dropped yesterday to tumultuous...
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20 Dec 2018

Who would have guessed; AI can be fun…

One of the great things about working for an AI start-up is that it’s always a solid conversation...
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