Welcome to the glow economy - where food, wellness, and beauty blur into one another. It promises clarity, agency, transformation. But it reveals deeper insecurities, too...
Associate Director Sophie Henson guides us through this cultural shift, where food isn’t just fuel, or even self care - it’s becoming a signal of who’s in control, who’s coping, who’s glowing.
Pressure takes many forms here; to eat in the 'right way' to achieve your glow up, to optimise your 'edible regime', designed and measured by tech, and applied from an ever decreasing age.
But in the middle of all the pressure, there’s something else taking shape. People are talking more and more about gut health - not to ’optimise', but to feel better.
As well as exploring these areas, Sophie outlines;
- The questions beauty and food brands should be asking now
- The New Rulebook - helping brands to understand how they can respond with authenticity
