Web_Reports

 

Unearthing new and rich insights in 2020.

 

During a challenging and unprecedented year, our team of strategists have compiled a number of free reports that hone in on the cultural pulse of this time.

From Covid specific to more forward thinking topics, these reports provide some fascinating insights into the human conversations and stories of 2020. 

All the analyses from these reports where formed from thousands of online sources and often across multiple markets.

Explore and enjoy!

 

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Key trends in sustainability

Published: 14th November

We've been listening to the conversations around sustainability and have worked to identify the key themes that impact sustainability objectives, and what they mean for brands going forward.

 

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100 projects

100 projects since lockdown

Published: 9th November

Comparing the cultural insight projects we've completed before lockdown and since, we highlight some interesting discoveries into the human impact of Covid and explore the key shifts in people’s underlying drivers.

 

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self care

Self-care in Covid-times

Published: 5th August

Working with Syren this report explores how consumers are focusing on self-care in Covid-times. 

 

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Buckle up

Buckle up

Published: 15th July

In today's world we recognise that a gradual shift in attitudes toward owning cars has happened, but where does that leave us feeling about cars and how we get around these days?  How is freedom valued today and what can the industry learn from its new take? In this report we explore the relevance of cars and getting around.

 

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Immunity-1

Immunity: Making the invisible visible

Published: 18th June

We’ve been exploring the concepts and language of immunity across a number of categories to dig deep into how people make sense of it. In this report we explore five different ways in which people think about managing their immunity.

 

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Covid meaning of home

Covid - Meaning of Home

Published: 1st June

In this report we looked into how our homes are being physically & emotionally re-evaluated under the shadow of COVID-19 and what this could mean for our lives at home.

 

 

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Covid relationship with media

Covid - Relationship with Media

Published: 13th May

We have pulled together a snapshot of the different ways people are using media technologies and how our relationship with media is transforming.

 

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Enjoyment in lockdown

Enjoyment in Lockdown

Published: 27th April 

We find out how consumers are enjoying themselves in lockdown. Uncovering how people are talking online about pleasure, treats, joy and fun over the period.

 

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Beauty and Persona Care

Beauty and Personal Care

Published: 17th April 

We explore what social distancing could mean for style, beauty and personal care rituals during C-19 and beyond. How important is your image when nobody is looking?

 

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Covid and the new normal

Covid - New Normal

Published: 29th March

An exploration of the long term impact of isolation, loneliness and separation, what the new-normal might be post Covid. 

 

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Covid-19 and Human Stories

Covid - Human Stories

Published: 25th March

The Coronavirus and social distancing measures are having an extraordinary impact on our lives today and will continue to do so into the foreseeable future. In this report we uncover the real global human stories people are sharing whilst living their lives and learning to get by. 

 

download the report

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