Hear what our strategists and partners had to say at these recent industry events 

Observe Summit | MARCH 2022

EVENT:

The Shape and Impact of Online Conversations about Public Harassment

In the wake of recent and tragic news of Sarah Everard, a surge in conversation about the experiences of womxn and LGBTQ+ people exploded online. Many people shared the reality of their experiences, and others engaged with the topic, for the first time.

Talkwalker, Discover.ai, and Lambeth Anti-Street Harassment campaign explored these online discussions, via 201 websites and rich social media. This session at Observe Summit presents the findings of the analysis to bring clarity to the noise and help turn passionate discussions into change-focused action.

KEY TAKEAWAYS:

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What are people really calling for in order to fix the public harassment problem?

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Using a qualitative deep dive to understand what different groups, brands and experts are saying on the subject. 

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Getting to the real human truths and cut through the noise on this important and challenging subject. 

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Observe Summit | MARCH 2022

EVENT:

Future trends are being shaped from digital behaviours

The more time people spend online, the more they’re exposed to new people and new ideas that they might not have been exposed to otherwise. And with these new communities, comes the potential for new trends to emerge, not just online but in the real world too. The best way to predict how the internet will shape future trends is to look at how people behave on the internet: on social, in forums and across platforms that encourage online conversations to happen.

 

KEY TAKEAWAYS:

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Where on the internet to look to discover potential future trends

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Why social is the perfect place to trend spot, and to know what people are wanting before they know themselves?

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Who are the trailblazers when it comes to bringing online trends to the real world?

 

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TMRE@HOME | JUNE 2021

EVENT:

Unmet needs for men in the health and wellness space: The now and next for Walgreens Boots Alliance 

Watch as we share how we used an AI-accelerated platform to take a deep dive, qualitative journey through online content and conversations about men's health and wellness. Exploring both the current and emerging needs across this complex and shifting landscape.

 

TMRE_WBA_Alice_presentation_recording

 

KEY TAKEAWAYS:

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Sharing an insights and innovation case study alongside the WBA Consumer Healthcare Futures team

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Showcasing an agile methodology that uses A.I. to accelerate the process of human analysis to deliver rich and actionable insights that serve as powerful stimulus for strategy and innovation

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Our case study will look at the fascinating shifting cultural and consumer landscape to trace how men's health and wellness needs are changing and evolving alongside understandings of masculinity and identity more broadly

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IIEX EUROPE | APRIL 2021

EVENT:

Using AI driven Cultural Mapping to shape a Purpose driven strategy for Unilever 2021

Watch as we explore how the Laundry team at Unilever worked with us to harness the power of AI to map the emergent conversations around parenting and sustainability and so identify & bring to life a creative target for the Dirt is Good new Purposeful brand.

Discover.ai Unilever IIEX Presentation

 

KEY TAKEAWAYS:

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Sharing a Brand Purpose case study which identifies & brings to life a creative target for the Dirt is Good new Purposeful brand

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Introducing a new AI methodology that harnesses the power of machine learning to cluster unstructured text to map emergent online conversation

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Our case study will share some key insights on what we learnt about Parenting & Sustainability and how to land innovative new methodologies with brand teams

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IMPACT - Transformation & Recovery | MARCH 2021

EVENT:

"Rewriting His-Story: Do we need to invent a new language to speak to male consumers in 2021?

Watch the Impact debate on how should we really be talking to male consumers in 2021. Chaired by our Associate Director Hannah Marcus and with a panel of speakers including Make Love Not Porn, Durex, MEND and RB, this engaging talk draws insights from some of the most taboo-breaking categories to ask whether we need to invent a new language to speak to male consumers in 2021.

Rewriting His Story Debate - MRS Impact March 2021

 

KEY TAKEAWAYS:

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The question of how to engage positively and meaningfully with modern masculinity is a challenge both people and brands are facing in their own spheres

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There is a need to create open communities and shared spaces for masculinity conversations to happen in positive / meaningful ways

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Brands have a responsibility to tackle the legacy effect of advertising on masculinity – but that doesn’t mean they need to have all the answers. It’s actually about asking new questions

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Quirks | Virtual Global Event | February 2021

EVENT ONE:

Using AI insights to transform understanding of the sexual wellbeing category with Reckitt Benckiser - led by our Associate Director, Hannah Marcus. 

Watch the Quirks presentation that explains how we used AI-accelerated cultural insight to transform RB's understanding of the sexual wellbeing category, and the true impact it can have on people’s lives.

 

Human Cyborg Relations - Quirks - Feb 2021

 

KEY TAKEAWAYS:

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Being a leading sexual wellbeing brand is not just about understanding a ‘niche’ category, but understanding how people’s lives are impacted

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Using AI and machine learning in combination with human expertise can help us get to hard hitting and taboo breaking truths

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Looking at different types of unstructured and unmoderated data online can help find future trends in topics where consumers might find it difficult to talk about

 

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Quirks | Virtual Global Event | February 2021

EVENT TWO:

"Walking the ‘Social Good’ talk" – Using machine learning to find inspiration for Aberlour whisky within sustainability discourse - led by our strategist Rose Crabb. 

Watch how we used AI and human expertise to uncover new and exciting CSR opportunities for the leading drink brand Chivas. Looking specifically at how we helped activate and articulate brand purpose for the whisky portfolio in new and inspiring ways. 

 

Discover.ai and Chivas - Quirks - Feb 2021

 

KEY TAKEAWAYS:

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Combining machine learning and human expertise to delve into the discourse of sustainability and uncover inspiring brand opportunities

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How you can get rich qualitative and cultural insights from online sources at speed, scale and depth

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Our case study explores how rich insights can be explored effectively to identify real brand opportunities

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If you would like to find our more about us or have a question about the work we do.

Please email James Cudd