In this latest report we focus on 'contemporary pleasure' - searching through different media, demographics, categories and activities we uncover a series of exciting and emergent visual codes for use in the premium alcohol space.

The approach we've used here is our new online-only semiotics methodology called Signals.

If you would like to find our more about this project or have a question about the work we do. Please email us or call +44 7734 563 541