How GLP-1s are changing the heart of the home
The GLP-1 revolution is reshaping consumer behaviour in unexpected ways, extending far beyond diet to the very heart of the home: the kitchen. As millions adopt drugs like Ozempic, Wegovy and Mounjaro, their relationships with food and cooking are fundamentally changing. This isn't just about what people eat, but how they feel and function in a space once defined by ingrained habits and "food noise".
Our new report, "The Post-Ozempic Kitchen," delves into these shifts, revealing six key themes from emotional touchpoints like the "siren-song of the kitchen cupboard" to functional hotspots like the new roles of blenders and air-fryers. We explore how a new mindset is impacting everything from meal prep and grocery shopping to kitchen appliance usage and food waste.
This report offers a critical look at how brands in the home, lifestyle, and food and cooking industries can navigate this new landscape.
