There has been a well documented impact on financial behaviours due to the pandemic and lockdown living. From dealing with reduced incomes, to seeing the boon of decreased spending, finances have found a new prominence in people’s lines of sight.
These changes got us all thinking, what else can light the fire of change in how people ‘do money’? And what’s happening out there in the fringes of financial activity that might provide important touchstones for boosting engagement and understanding money from a consumer angle?
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Happy reading!