Over the last few months, we’ve been exploring the world of ‘Alternative Diets’, and why people change their eating habits.
In this paper, we explain our NeedDriver Mapping methodology and explore six segment solutions, which describe the needs and motivations underlying the alternative diet space.
These are:
We also use these segments to illustrate the rich and diverse ways that brands can connect in the space.
To download the report click here.
Happy reading!