Eating habits are shifting. Are brands paying attention?
GLP-1s like Ozempic aren’t just changing how much people eat - they’re changing why, when, and how. Snack breaks? Treat culture? The three-meals-a-day model? Nothing is a given anymore. For brands, this isn’t just a nutrition shift - it’s a cultural one. Time to rethink what "normal" eating looks like.
In this report, Associate Director Sophie Henson explores how brands can step up – not with blunt transformation promises but with emotionally intelligent, culturally attuned responses.