Much of the focus in the MR-Tech space to date has been on software that automates the processes of market research as we know it today, or translates them into alternative technology-based solutions.

There is a lot of value to be gained from these advancements, but we believe the future opportunities for AI within the Insight industry go way beyond automation.

The true benefits the Insight industry provides, come from high-value thinking, and the ability to make evidence-based analytical, strategic and creative judgements that even the smartest AI technologies finding patterns in big data cannot replicate.

In this paper we reveal how our TaPaS model helps create a future where a customer-centric and insight-driven approach doesn’t come at the price of speed and agility, by combining the best of technology with the best of what it is to be human.

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