"Where are the growth opportunities?". It's the one question that lies at the heart of any insight, strategy, innovation or communications brief.
Growth opportunities are hard to come by and finding them is as much an art as a science. We don’t believe that machines or the patterns they uncover have the answers, but AI can accelerate human expertise, making it quicker and easier to explore diverse data sources and make the connections and creative leaps needed to uncover opportunities for growth.
Based on our practical experience analysing millions of pages of online content across a range of consumer, expert, brand and cultural sources, we've identified over 1,600+ opportunity springboards, each one focussed on answering the question “where is our opportunity to grow?”
This paper aims to help you find the gap using AI to explore the DNA of opportunity:
- 5 key questions you should be asking about how you are exploring opportunities
- An overview of our Accelerate model of the human drivers of opportunities